Author Archives: Nicholas Chou (Nick)

About Nicholas Chou (Nick)

I’m Nicholas Chou (Nick). I am an Internet marketer, book author, entrepreneur, web and graphic designer, and computer scientist. I’m the creator of the Easy TV Money® System… a system that teaches people how to make money by simply watching TV at home and following an easy-to-follow formula. I am the founder of Chinese Food DIY, a website that teaches people how to cook real and healthy Chinese food. I sell my cookbook Real And Healthy Chinese Cooking on the site. Millions of people have learned how to eat healthy from the website and our newsletters with over 38,000 subscribers. I also run the Internet marketing website MP Marketing Center, which provides Internet marketers and webmasters with tools, tips and tricks. I have helped thousands of people start, build, and improve their small businesses. With $200 in my pocket, I came to the U.S. with almost zero English speaking capability in 2001. When I first started my online business back in 2003, I had a negative balance on my checking account due to overdrawing, owed my friends and credit card companies over $20,000 in debit, and had no house, car, or savings whatsoever. At one point I had to count the coins in my piggy bank to buy food. Today, I own 4 successful businesses in 24 countries and became a millionaire when I was 29 years old. It’s been a wild ride. Here I want to share what I’ve seen, what I’ve done, and what I’ve learned. More importantly, I want to help YOU. I want to help you build and grow your business and achieve your financial freedom.

What is Outsourcing? Hiring on a Shoestring Budget?

ID 10097411 What is Outsourcing? Hiring on a Shoestring Budget?Not necessarily?

Imagine having coffee, eating breakfast – while someone from the other side of the world is editing web content for you… and that it’s past dinnertime where that person is right now.  That’s a basic picture of how outsourcing works.

Outsourcing has become something of a staple move for companies around the world – especially those in the U.S.

What is Outsourcing by the Way?

Outsourcing is contracting out or farming out of business processes to an outside entity. It may mean offshore hiring. More often than not, outsourcing involves sourcing out tasks abroad. It’s either an individual or a company contracting another company or agency, or an individual or a  company contracting an individual. Get someone from another country to type documents for you, or even sketch your book cover art.

Before outsourcing , there must be a clear contract or agreement between the two parties.

What are Jobs That Can be Outsourced?

Although some of what we call outsourcing hotspots aren’t ready to take on very technical tasks, anything is possible in outsourcing. The menu is full of options such as:

  • Data Entry
  • Article Writing
  • Editing
  • Web Design
  • Graphic Design
  • Web Content Management

Why Do Businesses Outsource?

It can be they don’t have the manpower at home to do the job, or oftentimes – as in big companies – to save money and resources (on taxes, energy, employees’ pay, benefits, and other operations expenses).

It’s also possible that businesses outsource because they don’t have the materials, the equipment, or that it’s simply more feasible for the job to be done on hot soil, where the target market for the products or services is based.

Who Can Outsource?

The hiring party could be a big or small company, or even an individual running his or her business from home.

Think of it as ordering food. You don’t have time to cook, or you simply want to save energy. So you pay for someone to cook for you, and the food is delivered at your doorstep just in time.

Just How Big is the Outsourcing Industry?

Outsourcing has become a regular fare for many companies, including the likes of Dell, IBM, and Expedia.

It’s not only big; it’s huge, humongous. That’s more than a little slice of the labor pie in known outsourcing countries like India and the Philippines.

According to Gartner, Inc., worldwide spending for outsourcing in the IT industry is poised to reach $251.7 billion in 2012 from $246.6 billion in 2011.

ID 10050920 300x300 What is Outsourcing? Hiring on a Shoestring Budget?How is Outsourcing Possible?

Other than for reasons pertaining to cost, time, and resources, outsourcing thrives because advances in technology have made it possible. The internet and telecommunication lines have given people tools essential for establishing and maintaining working relationships across the miles such as:

  • Phone
  • Instant Messaging
  • Social Media
  • Email
  • Webinar and Video Conference Tools

Over a century ago, working and collaborating with somebody across the ocean in real time was unimaginable. Doing business with somebody from a faraway land involved waiting for the ship to come – and it could mean waiting for a month for the ship to come.

What are the Possible Risks and Drawbacks in Outsourcing?  

Just like any venture in business, there’s always a sort of a gamble involved. You can never remove risk and the possibility of failure or disadvantages in everything you put your hands on to work.

  • Privacy, Confidentiality, and Security Concerns

If somebody from the other side of the world knows my password and all, does it mean they hold my life in their hands? There are cases of disappearing outsourced employees. Check out the background of the outsourced agency/company, the workers, and everything there is to know. You can’t say your business failed because you neglected to double-check things.

  • No Direct Communication

There are some things, instructions for instance, that are best relayed to the person face-to-face. And also, working together in each other’s presence helps create a sense of professional camaraderie and a community spirit.

For example purposes, you can’t bark orders.

  • Language and Culture Barrier

There are certain jobs in which accent is critical – such as those in customer service.

A thick accent can have a significant impact on the quality of transaction communication or may lead to misunderstanding. For instance, think of irate customers calling their airline and demanding to talk to reps who speak with an American accent. It happens.

Some countries have different spelling for certain words, or there are nuances in a certain region’s use of the language which someone from another place might find not easy to crack. Think chips for fries.

With that said however, we should celebrate cultural diversity.

  • Timezone 

It’s quite hard to work with somebody in a different timezone. Just when you’re tired and ready to call it a day, they’re just waking up.

  • Lack of Complete Control

You don’t have complete control of the situation on the other side. When serious problems arise, you can’t just dive into the matter right there and then. Rousing you out of bed at night so you can discuss solutions long-distance will always be second to having you roll up your sleeves and get to work hands-on the same hour the problem erupts.

  • Jobs Eating Jobs

Although we can never determine the exact number of jobs outsourced or moved offshore, outsourcing has become controversial in this aspect.

Because companies seek cheaper labor cost overseas, that can mean taking away jobs from people in the home country – like what’s happening in America and which is viewed of generally as unhealthy for the economy.

On the flipside, Michael Tanner of think-tank Cato, opines that “outsourcing can be generally good for America” because “economic prosperity is not about creating jobs but creating prosperity”  when we shift our focus from creating jobs to creating wealth.

What are the Advantages of Outsourcing?

  • Cost Reduction

As mentioned, primarily businesses outsource to save on operations expenses. But this isn’t to say it’s the whole truth.

  • Precious Time in Your Hands

When you’ve hired or contracted others to work for you, you have time to relax (?) or focus on other things pertaining to your business. – although going to the beach won’t hurt. To put it more appropriately, you have time to think of other things, business or personal.

  • Reduced Need for Infrastructure

This is especially true for online companies, which can function even without a formal physical office. Meanwhile, multinationals that do outsourcing can build plants, factories, or rent office spaces offshore.

What are Some of the Best Outsourcing Countries?

According to a report by Bloomberg Businessweek, top outsourcing countries include:

India, Canada, Australia, New Zealand, Singapore, Ireland, Israel, and the Philippines

Companies are looking to Asia with its pool of talented workers at competitive pricing. India – specifically Bangalore – is a hotspot for IT professionals. Philippines – with its close cultural ties with the US (having been a colony of) – thrives in the call-center industry.

Is Outsourcing a Smart Move?

With these issues about cost cuts and competitive pricing, is outsourcing really hiring on a shoestring budget? I say not necessarily. Some companies have the money and the budget; they just don’t want to spend a lot.

Outsourcing as a smart move for companies pretty much invites mixed comments.  There are some disadvantages to it as there are advantages.

You can’t tick all the boxes.

 

Images: FreeDigitalPhotos.net

How to Provide Excellent Customer Service

Why Customer Service is Important for Your Business ID 10046440 300x300 How to Provide Excellent Customer Service

In internet marketing, you just don’t come forward and offer your product on a platter and expect followers to mushroom all over the place. Okay, let’s assume you have a great product, but then quality isn’t everything. A lot of factors come into play to achieve best-seller status.

The quality of your product is NOT the sole determiner of your success. Customer service is another important factor.

Convincing people to buy your product means you have to be convincing. Credibility is especially important because it builds confidence in your product among potential customers. You may not be marketing your image per se, but your image is part of the marketing.

Image: FreeDigitalPhotos.net

Note: Confidence brings more sales – as confidence can result to word-of-mouth advertising.

Customer service is providing services to customers and potential customers before and after they purchase your product.

  • Answer their questions.
  • See to it that they are happy with or are going to be happy with their purchase.
  • Keep them well-informed about your product.
  • Follow up with them after the purchase (but don’t pepper them with emails or calls).
  • Be courteous, approachable, and accommodating.

The fundamental purpose of customer service is to build trust and loyalty. Providing “good” customer service is not enough. We need to provide excellent customer service.

What You Can Do:

  • Collect commonly asked questions and build a Frequently Asked Questions section or a knowledge base for customers and potential customers.
  • Build a support ticket system. You can still use email, but modern support ticket systems provide more features such as knowledge base, canned responses, assigning tickets to users, etc.

A great free support ticket system with the knowledge base feature is http://www.hesk.com/.

  • Build a members-only forum, so paid customers can discuss about your product.
  • Respond to customer emails within 1 to 2 business days. Outsource if necessary. (You can outsource on oDesk or Elance).

My Own Customer Service Story – What I Did With Easy TV Money

ID 10069245 300x300 How to Provide Excellent Customer Service  Finally, talk about my own experience with launching Easy TV Money. I did not outsource customer service. Everyday, I spent hours responding to customers’ emails. I went the extra mile to help everyone – even someone who hadn’t paid for my product. The result? The product became one of the most popular WSOs (Warrior Special Offer) on WarriorForum, the most popular internet marketing forum.

After a few months, there are about 80,000 results on Google about “easy TV money” and 44,000 results about “ez TV money.” The WSO thread became one of the most popular WSO threads EVER on WarriorForum and the one-time offer (OTO) had one of the highest, if not the highest, conversion rates in the history of WSO launches on the forum.

Image: FreeDigitalPhotos.net

Right now, people are still talking good things about me and the product. They are also asking me when my next WSO will come out and saying they look forward to buying it.

Excellent customer service takes time but will eventually pay off. It boosts confidence and credibility and attracts more followers to your product. The end results are more sales and profit. It’s not just about answering FAQs, but also ensuring that your customers are happy with their purchase.

Customer service is a give-and-take relationship. People patronize your product. In return, see to it that they are satisfied and know what they need to know about your product.

Always go the extra mile to help your customers. Every extra minute of your time spent helping a customer will eventually pay off. This customer will become your loyal follower and promote your product, sort of campaign for you. Call it free advertising.


Incoming search terms:

  • excellent customer service
  • great customer service

How To Do A Successful Internet Marketing Product Launch

Everyone it seems has a product or products to offer these days. It’s a race to the customer’s shopping cart – virtual or made of stainless steel. Here’s a direct-to-the-point, bare-essentials mini guide to successfully launching an internet marketing product.

The idea is – if you think you have something you know is worthwhile to show to the world – launch it! To be poetic, a pearl is next to useless if it remains inside the shell.

  • Develop a (great) product concept.

ID 10067214 How To Do A Successful Internet Marketing Product LaunchA great product concept can be synonymous with sales, but it’s not everything.

It’s something you know a great deal about or something you CAN learn (to expert level). But I’d rather choose the first if I were you.

Nowadays, people are looking for concrete solutions, and they want solutions NOW (this doesn’t give anyone the license to sell a misleading, get-rich-quick scheme).

Just to give you an idea, aside from having good health and looking good, people nowadays want to be rich and to achieve financial freedom (a no-brainer, really).

Start with a product that you know has a strong market demand or something people want to buy. You can add “unique” and “interesting.”

  • Teaching people how to earn money at home while watching ads on TV
  • Teaching people where to buy quality, search engine-friendly articles in bulk for their website
  • Teaching people how to be flooded with traffic (literally)

Although you could go without one, I have yet to know an internet marketer who doesn’t have a website. Your own website is where you primarily promote your product.

Tips:

  • Find out what people are looking for. Do research on the internet to find out what people are searching for and to determine keyword competitiveness.
  • You can seek advice and help from expert internet marketers.

Useful Keyword Tools: Wordtracker, Google AdWords, Aaron Wall’s SEOBook

Note:  Inspiration? A great idea for a product can come to you anytime, when you’re driving or doing the dishes. Seize it when it strikes.

  • Decide product format.

Products in internet marketing play on how to get more clicks, what products to put on your website to get maximum traffic, how to get approved by affiliate networks…

But, as the term suggests, the internet is a broad place – not limited strictly to ads, SEO, or social media. Internet marketing products can cover copywriting, web design, etc.

If you’re an awesome writer, you can teach people how to write. If you’re a cook, you can produce a book or a compilation of your recipes.

Do you want your product to be an e-book? E-book with videos? DVDs? Printed book?

The trend is e-books with videos. You can also have people sign up and log on to a secure website to access your information.

  • Develop your product.

The idea may have come from you, but you don’t have to be a one-man or one-woman workforce. For instance, you can hire someone who can write copy for you.

           Talents you can hire:

  • Writer or Editor to fine-tune your copy or sales pages
  • Graphic Artist (it helps to have interesting images to go with walls of text)
  • Customer Service staff

If you don’t have a physical office, you can outsource on Elance, Fiverr, and oDesk.

             Useful Tools: MS Word, Adobe Acrobat (for e-books read as PDF files), Camtasia Studio (for video recording)

             Tips: Launch on WarriorForum or Clickbank first.

  • Launch on Warrior Forum first. – It can help you better your product as you get feedback from customers.
  • Team up with a power player on WarriorForum for two purposes: develop a killer sales letter and gain access to super affiliates.

Find a WSO seller whose product was nominated as WSO of the Day (including me!), or at least someone who has launched many successful WSOs; this power player should have resources to help you develop a killer sales letter and help you access super affiliates. Decide profit share percentages: 50/50, 60/40, etc.

  • Launch on Clickbank first.

Similar to launching on WarriorForum, team up with a power player. Develop a killer sales letter and gain access to super affiliates: This can be the same person in the previous step. Decide profit share percentages: 50/50, 60/40, etc.

  • Pick a launch date and launch your product.

When your product is ready and you are ready, launch it! Launching your product doesn’t necessarily mean a cocktail party (well, you can have that after you’ve proven that your product is a hit).

On your site, have a specific, comprehensive FAQ section, so you can readily provide answers to common questions from your customers, but take into consideration that there will always be people who need very specific answers.

To keep up with inquiries – unless you can handle a daily influx of thousands of emails – have a good customer service team that is courteous, well-informed, and well-versed on your product.

  • Work and persist beyond the launch.

I have only covered the basics; there are absolutely more things you can do to improve, enhance, and prepare your product in time for the big launch.

Remember, a rocket isn’t launched into space overnight – from concept.

I have read of one guy who endured the growing pains of creating a startup for the high-end market but grew lukewarm after his website became hugely successful. He has his reasons.

If you want to make internet marketing a lifelong vocation, you need a host of essential attitudes – say, hard work and persistence.

However, it doesn’t necessarily mean checking your email every five minutes. Enjoy your launch.

Image: FreeDigitalPhotos.net

Five Memorable Moments in the Olympics

Every Olympic meet is memorable. Each Olympiad has its own set of feats, glories, even defeats. When I think of “memorable moments in Olympic history,” I think of certain Olympic events and happenings that have truly made a worldwide impact – or created a phenomenon.

Michael Phelps medal 2008 Olympics2 Five Memorable Moments in the Olympics

Michael Phelps at the Beijing 2008 Olympics

A memorable Olympic moment for me can be someone with superhuman skills breaking world records, or someone not winning a medal but winning the hearts of people.

A historic Olympic event is a beautiful display of power, ability, speed, grace, and most importantly for me, genuine sportsmanship.

Many of those memorable Olympic moments happened in the distant past, but technology allows us to “watch history” again and again such as images of athletes in slow motion – graceful and poignant.

For me, a memorable Olympic moment happened:

…when Michael Phelps hauled eight gold medals in Beijing in 2008

Michael Phelps (born 1985) is an American swimmer who has won a total of 22 medals, including 18 gold. He is not only the most decorated swimmer, but also the most decorated Olympian ever. He won an astonishing six gold medals in Athens in 2004, and then topped that feat with eight in Beijing.

Phelps broke Mark Spitz’s record of seven gold medals, which had stood since 1972. His skills are often referred to as superhuman, and he earned the nickname “Flying Fish.”

…when Nadia Comaneci scored a perfect 10  

Nadia1 199x300 Five Memorable Moments in the Olympics

Nadia Comaneci in perfect form...

Nadia Comaneci (born 1961), a Romanian gymnast, became the first ever to score a perfect 10 in the history of modern Olympic gymnastics. This was during the 1976 Montreal Games when she was 14. She went on to win three gold medals and two more at the Moscow 1980 Olympics. That moment cemented her legacy not only in gymnastics history but for all of the Olympics. Known for her clean, unique routines, Ms. Comaneci is undoubtedly the most famous gymnast ever.

…when the original US Dream Team (men’s basketball team) played in Barcelona in 1992

What could go wrong when Michael Jordan, Magic Johnson, and Larry Bird were on the team? Their coach, Chuck Daly, never called a single timeout! For a true basketball fan, this was THE show-stopper.

The Dream Team, often dubbed by the press as the greatest sports team ever assembled, was composed of Charles Barkley, Larry Bird, Clyde Drexler, Patrick Ewing,  Magic Johnson, Michael Jordan, Christian Laettner, Karl Malone, Chris Mullin, Scottie Pippen, David Robinson, and John Stockton.

…when Muhammad Ali lit the torch/cauldron in Atlanta

We all know Muhammad Ali (born 1942) as the legendary boxer, dubbed as the greatest ever. But during the 1996 Atlanta Olympics opening ceremony, we saw a different Ali, not a fighter knocking down opponents. We held our breath as we watched him grasp the torch unsteadily and shake uncontrollably due to Parkinson’s Disease. It was a moment so poignant that every Olympic torch-lighting ceremony after that reminded me and will continue to remind me of Muhammad Ali.

…when Jesse Owens conquered Berlin

This has to be my favorite Olympic moment.

Adolf Hitler believed in the superiority of the Aryan race – with tragic results. And the 1936 Berlin Olympics was the perfect time to show off his Aryan supermen. 

But African-American track and field athlete Jesse Owens (James Cleveland Owens), originally from the segregated South (Alabama), showed the world that talent and skill see no color. He won four gold medals in the sprints and long jump. Among those he bested was Germany’s Luz Long.

Although racial discrimination still exists to this day, this memorable Olympic moment happened during a period when blacks were severely discriminated to the point of getting banned from certain hotels.

436px Jesse Owens32 218x300 Five Memorable Moments in the Olympics

Jesse Owens at the Berlin 1936 Olympics

The crowd loved Jesse Owens, but it was said that Hitler expressed disgust over the American’s presence, calling him “sub-human.” There are reports claiming that the infamous snub never happened. But what interests me about Jesse Owens’ achievement is that it transcends politics and sports, considering the context of the story – a world in the brink of war.

Although life wasn’t perfect back home after for Jesse Owens, his Olympic feat made a shining statement, and people still remember that to this day.

The list of memorable Olympic moments goes on…

Most memorable Olympic theme ever?

Seoul 1988′s “One Moment in Time”

Most recognizable Olympic stadium?

The Bird’s Nest in Beijing

Beijing 2008 gave us a spectacular opening, while London 2012’s was star-studded, a ceremony which included the iconic Paul McCartney and…Rowan Atkinson (smiling).

As of this writing, London 2012 is well under way. Records are broken. Dreams are realized. But each Olympiad isn’t all about glory and achievement, but also about defeat and crushed dreams. And glories and defeats are not limited to the athletes themselves.

And if you think the euphoric feeling of winning an Olympic medal lasts, well, it doesn’t!  It’s the story that does.

The feeling may wear off, but the achievement stands. A truly memorable Olympic moment is something we still remember long after the euphoria is gone.

 

Nadia Comaneci image: Dave Gilbert/Flickr

Targeting and Niche Marketing

What is niche marketing? Niche marketing is specific, focused marketing. Think abalone soup of the Chinese soup market, barbecue-flavored Irish potatoes of the huge fries-eating population.

Niche marketing is marketing and promotion aimed at a specific market with its specific preferences, tastes, habits, and demographics. Niche marketing is in essence spoiling your target audience; give them what they want!

ID 10087565 300x199 Targeting and Niche Marketing You can’t succeed at your goal when there’s a mismatch, or you fail to offer your target market what it needs. For instance – unless you’re trying to completely change people’s preferences like making coffee lovers out of staunch tea drinkers – you have a lot of studying to do. That is if you’re really serious about succeeding (who isn’t?).

A mismatch is like:

  • A clown who is talking Plato at a children’s party
  • You running a home solutions company and sending your best plumber when a client asks for a heating and air-conditioning technician

Research what your target audience is looking for, what they want, what they need. Plan on how to deliver and meet those needs and wants.

Know your niche. Examine aspects of your target market, so you’ll know what its demands are:

  • Age – Cartoon Network and Disney Channel target children, not people going through midlife crisis.
  • Preferences – CNN Money targets businesspeople, people who care a lot when stocks plummet.
  • Income Bracket – Manufacturers of pricey handbags target women (…who can afford).
  • Habits – You also have to understand what goes on in the mind of your audience. Are they willing to spend at this time of the year? Is the week after Thanksgiving the best time to offer them discounts or holiday-shopping deals? How do they read online articles online so you could place your punch lines in strategic places?
  • Location – You don’t want to sell ice cream in Antarctica. Period.

Basically, niche marketing is simply promoting weight loss programs and products to people who want to lose weight, home business opportunities to people who want to earn from home, etc. Imagine this scenario:

You’re thinking of putting up a restaurant business. It’s a district populated by working-class people who are too busy and just want to have a fresh and decent meal for their lunch break. It would be wiser to offer them the likes of big sandwiches on a daily basis – than fillet mignon and cognac.

The market is subdivided into categories – niches. There are mainstream or broad niches: lovers of Chinese soups or fast food fanatics. These broad niche markets have smaller niches under them. Finding your niche is much like finding where your interests belong; the bottom line is choosing a niche market you have the survival tools for and a substantial amount of knowledge in.

Niche marketing is tailored marketing. HomePortfolio.com is an online portfolio of home designs and products. They cater specifically to people who are looking for home improvement ideas. I have read the story of the humble beginnings of this beautiful website. It was considered a unique concept when it started out in the late 1990s. Similar websites have cropped up over the years, but it continues to be a leading resource in its niche.

Internet marketing is promoting products, services, and ideas online – though offline SEO and promotion are a great complement.

Aside from your target audience, these are things you need to look into when doing niche marketing:

Content – Ideas, text, pictures, videos, interactions…Content is the centerpiece of your marketing efforts. If you have unique, compelling, and interesting ideas – short of earth-shaking – you have great chances of hooking people. Tailor your content according to your target audience’s queries, targeting keywords they would use when searching for information (but not to the point of keyword stuffing). There are a lot of keyword tools you can use for this.

Search Engines – Maybe we all agree that “Content is King,” but content is a lonely pauper when it’s virtually nonexistent to your target audience, your niche market. Feed the spiders. Optimize your website.

Competitors – The market may become saturated, even cluttered with similar concepts. The advice is to find smaller niches with fewer or possibly no clear competitors.

It’s good to have a website with well-written content under different topics, but it ‘s also good to develop a website for a specific purpose. Specificity gives direction to an internet marketing campaign.

“How to make money” is okay, but “how to make money by watching TV” is the bomb.

Image: FreeDigitalPhotos.net 

Basketball and Internet Marketing: Goals and Shots

Internet marketing and basketball may be two seemingly different concepts, but I tell you there are (uncanny?) similarities apart from the fact that one can get really rich from both, and that internet marketers can get so rich they can buy flashy shoes, the kind Kobe or LeBron get signed up by.

Basketball 300x199 Basketball and Internet Marketing: Goals and ShotsWhat’s the goal? Shoot the ball!

Basketball and internet marketing are built on motivation. A basketball player works to shoot the ball (literally into the goal); the internet marketer works to  make his online business successful (obviously!).

Both should have achievable goals.

·         You aren’t naive to wish for one million clicks one second from launch.

·         You can’t wish you were born with shoes “like Mike’s.”

There are many ways to that great shot.

You can zigzag your way to the goal or take a shot from downtown (that’s a three-pointer). You can employ a host of techniques to build a successful business online; SEO, ad campaigns, relentless marketing, etc.

No one-man or one-woman game.

Associate with the right people. Be on a strong team. Be a strong team member yourself. As an internet marketer, chances are you are into affiliate marketing. You are a part of a merchant’s team, or you have other merchants on your team. You are united by one goal – to sell a product or an idea.

I have never seen a basketball player single-handedly scoring for the team. There are always other players who contribute for the team’s total score.

If you’re an internet market, you have people who consciously or subconsciously help you achieve your dreams – uhm– goals.

Your website won’t survive without traffic (composed of readers, clients, and customers). In basketball, you have to survive the traffic (composed of players who are ready to foul you and who help make the game exciting) under the basket to take a layup shot.

What’s the point of having hot hands if you don’t have a championship ring on your finger?

Superstars don’t single-handedly win a championship. They must have support behind them, or they must partner with other great players for their team to become the greatest of the season. Big 3s are in nowadays.

In internet marketing, you sign up as an affiliate – to join a network or a team, to be a part of something big with winning campaigns.

Are there any differences?

In internet marketing, you can partly rely on word of mouth to build your brand or name. In basketball, you rely on pure skills. You don’t get to be MVP because people talk about you, or if you play lousy or make twenty turnovers per game (if you’re still allowed to play).

This isn’t to say internet marketing is purely a popularity contest and that basketball is purely a physical game. Both should involve careful planning and strategizing though in different categories.

Who will take the shot?

You plan your moves, strategies, and techniques. You may have a team of SEO experts or internet marketing strategists with you, but it’s you who’s running the business. You may have your teammates with you, but when the ball is in your hands, it’s your responsibility; you own the moment.

Is there a shortcut to success?

Success can happen overnight…Your idea or product may go viral in a marketing miracle. Your halfcourt attempt may get in.

Anything is possible, but you don’t die for the least likely! You work on the likely, but when the least likely happens, you celebrate the bonus (a hook shot coming from ten feet above the ring or your product selling like hotcakes on the day you launch it).

For always, you need to go for quality – quality of your product or idea and quality of your game. That’s the truest shot to success!

As an internet marketer, your business is dictated by clicks. As a basketball player, your game is dictated by the ball.

In internet marketing, you control the traffic ; and you control the clicks.

In basketball, you control the rebound; and you control the game.

Image: FreeDigitalPhotos.net

Top 5 WordPress Plugins To Get Traffic

I0073 Penknife Top 5 WordPress Plugins To Get TrafficGetting people to your website (or getting them to come back) is pretty hard work. If it wasn’t, then we’d all have sites that rank when it comes to the amount of traffic that they attract. Unfortunately for everyone – and dare I say, fortunately for us – there are some nifty WordPress plugins that can make your traffic-driving job easier.

Sharebar

This plugin adds a fully customizable vertical bar to the left of a post. The Sharebar contains a couple of links and buttons to the top social networking sites like Facebook, Twitter, Google+, and Pinterest. Not only does it make sharing your content a whole lot easier for your visitors, it also encourages them to do so. Sharebar therefore makes it easier for their friends to see the same content and visit your site.

Facebook Social Plugin

With nearly a billion subscribers, Facebook is a resource that you simply can’t ignore. Enter the Facebook Social Plugin. This helpful little plugin provides your readers information about your Facebook page such as the number of people who like the page and the faces of those who do so. The ‘Like’ button is very noticeable, providing readers with the option to like your page without having to leave it. Install this plugin and start gaining more traffic to your site.

Image: FreeDigitalPhotos.net

Facebook Comments for WordPress

This plugin puts the Facebook commenting system into your site. Not only does this plugin make it easier for your readers to place their comment on a post, the Facebook Comments for WordPress plugin gives your readers the ability to share the said comment with their Facebook friends with the ‘post to Facebook’ function. This sharing option exposes your website to more potential visitors or readers, so make sure to make use of this little plugin to increase your traffic and visibility.

Post to Twitter

Post to Twitter is a plugin that uses the content that you post on your WordPress site and posts that to your Twitter account for all of your eager followers to see. This plugin saves you a lot of time by eliminating the need to rewrite the same post and tweet it on your Twitter account.

Show Top Commentators

If you think that a bit of friendly competition can get your readers posting more comments on your WordPress site, then with this plugin, you just might be right. The Show Top Commentators plugin ranks your readers who comment the most. While your top commentators don’t get anything other than a bit of popularity, the Show Top Commentators plugin increases reader interaction. Readers would like to be the top commentator, of course, so they’re going to want to put one up against their fellow commentators. While they’re busy aiming for the top spot and commenting, your site becomes the real winner because of the exposure that your commentators are providing.

These plugins definitely make your work a bit easier. Not only that, they also give your readers an easier time liking, commenting, tweeting, pinning and sharing the content on your site, which in turn drives more traffic to your site.

How To Get Approved By Affiliate Networks

Joining an affiliate network is one of the easiest and best ways to make money online. Creating a site that meets the standards of affiliate networks is therefore very important if you want to monetize it. But don’t worry, there are a couple of steps that you can take to make sure that your site gets a better chance of getting approved by any of the many affiliate networks in the market.

·      Plan and Set Up Your Site

Before you approach any of the affiliate networks, it’s pretty good practice to actually have your site up and running beforehand. This will give affiliate networks something more concrete to factor in when considering your application. Of course, there are some affiliate networks that don’t require you to have a site yet, but taking that shortcut can prove more problematic than profitable – especially if you’re a beginner.

What you should do is create a quality site on a niche that you are comfortable and familiar with. Keep the site running and provide quality content. Don’t build a site around an affiliate network.  Instead, build a site around what you know. This will make it easier for you to create quality content, engage visitors, and even attract the attention of affiliate networks.

Expert Tip:

If you wish (and you have the budget for it), you can also buy established websites. Established websites are about $500 each. Established websites are ones that have been around for some time. They also have many websites linking to them already. Established websites are great for getting accepted into affiliate networks, but it’s good advice not to spend more than $500 on a website. One of the best places to go to buy established websites is Flippa.com. If you’re on a tight budget, you can buy three websites for under $20 at  http://easytvmoney.com/websiteforcheap. ID 100310461 300x199 How To Get Approved By Affiliate Networks

·         Create an Authoritative Site

You’re not the first one to think about marketing products and services on the internet. So, how do you set yourself apart from the hundreds of similar sites out there? How do you make affiliate networks take notice of your content? Create an authoritative site. Be an authority in the niche that you have chosen.

You can accomplish this by providing content on your site that visitors can actually use. Don’t let your site be just another Thin Affiliate Site. Thin Affiliate Sites are nothing more than web pages created solely as a link or a go-between from the visitor to the affiliate merchant. Visitors will easily notice the lack of quality content on a thin affiliate site. That goes double for affiliate networks.

·         Continue Improving Your Site

Continually improving your site doesn’t just improve your page rankings. It also gives you a better chance of being approved by affiliate networks. A quality site is a work in progress – it grows, offers better content, and provides better services – and affiliate networks know this. That’s why sites that continually evolve and provide valuable information to visitors attract the attention of affiliate networks – when they see that you are passionate about your topic.

When the affiliate network representatives see that you are continually investing time and hard work into your site, they will feel more comfortable and secure advertising their products on your pages.

·         Go That Extra Mile

Right now, it’s a lot harder to get approved by affiliate networks than a couple of years ago. Now, some affiliate networks will also give you a phone call and interview you. When this happens, don’t panic. If you’ve set up your site so that it’s an authoritative site and isn’t just a thin affiliate site, then you won’t have a problem talking with the representative about how you are going to market their products more effectively.

Expert Tip:

Another great way to get accepted is to indicate in your affiliate network application that you mainly do email marketing or social media marketing. When you do email or SM marketing, you extend the reach of your site to beyond your landing page and into readers’ emails and even into their social networks. After all, email marketing has been a proven technique, and SMM continues to be an effective strategy for doing online marketing.

Show them that you are willing and have made steps to go that extra mile. Point out how your site is adding value to the whole sales process and not just merely linking visitors to the merchant sites. Explain that your site is geared to providing and helping visitors make a positive decision towards the products through your product reviews, informative content, and tips on how to use the products.

Affiliate networks know what they are looking for. By setting up and creating a quality site that attracts visitors and provides them with great content, it will be easier for you to get approved by affiliate networks.

Image: FreeDigitalPhotos.net

What Is AIDA? And The Belief That You Only Have 7 Seconds To Catch Your Readers’ Attention

ID 10084822 300x210 What Is AIDA? And The Belief That You Only Have 7 Seconds To Catch Your Readers AttentionOkay, I don’t mean Aida the girl. But if you’re an advertiser or a marketer, you really can’t breathe without AIDA. AIDA is a basic principle used in marketing and advertising that describes the process of wooing people into becoming customers, buyers, leads, referrers, subscribers, etc.

AIDA is an acronym credited to advertising pioneer E. St. Elmo Lewis. It stands for four ideas on which an effective copy or advertisement is based: attention, interest, desire, and action.

Attention – Before you can make a customer or buyer out of someone, you need to catch his or her attention first. Your campaign must hook the audience like fish. It has to be a marketing head turner! Campaigns can employ sophisticated styles, simple but interesting quips, or plain cheap tricks.

This is old news:

You’ve just won a gadget for being the 999th visitor of the site! Click here to claim your gift!

This is cheap, but I tell you this can still hook some hapless individuals into clicking the link only to find out that the promised gift is NOT really free.

Grabbing attention rests on your headline. This is because people don’t read from the bottom up.

Attention is something like ivory in the world of business. Advertisers and marketers bleed for it. You don’t have to be loud and screaming. Catching attention isn’t necessarily shouting or having your text in all caps PLEASE READ ME. Sometimes it comes as cool and simple as this:

We Make The World’s Most Awful-Tasting Chicken Wings!

Interest – Maybe you have their attention in 7 seconds, but are you able to sustain their interest? Even if you have a scene-stealing headline, but if you fail to deliver when they check you out, you’ve wasted those 7 seconds!

To get your audience to do what you want them to do, you must sustain their interest. What do you think are the things that may get them to like your idea? An example is to provide solutions to daily problems and satisfy their need for a certain piece of information. Offer something of use for your audience, for instance, an internet marketing product that could help them out of a bread-and-water existence.

More often than not, people need a second look or more before finally doing something concrete about what you’re offering. They can come back to your site a hundred times just to read, chill out, etc.

But sometimes, your campaign’s journey stops at the point when your audience is interested but doesn’t do anything after. Now, that’s fish letting go of the hook.

Desire

As you sustain your audience’s interest, you create a desire in them. “I want to have this or that. I want to do this or that.” If your audience acts upon this desire, then you’re happy.

“Let me get those six-pack abs!”

“I want that remodeling company to install my drywall!”

“That advertiser is a genius! I do need those knives in my kitchen!”

Action

In running an advertising and marketing campaign, what do you want your audience to do? Do you want them to buy a product? Sign up to a subscription?

The audience of today is more critical and more difficult to convince. People can’t be led by the nose anymore (well, except for a few maybe). Your audience isn’t a group of people you can hypnotize into buying, signing up, etc. Master the AIDA principle, and you’ll be a marketing rock star.

Okay, if you have completed the AIDA process with one person, does this mean you can now laugh all the way to the bank? Not likely. This isn’t a one-time deal, and success isn’t measured in a cup. Most successful advertising and marketing campaigns have a certain “je-ne-sais-quoi” quality in them.You can’t really identify what makes them effective, but you can be sure they’ve been well-planned. I’m NOT saying spontaneity is out of the picture though.

They say behind every successful advertiser are customers who are a few bucks poorer. I say, behind every successful advertising and marketing campaign is AIDA executed to the fullest.

Image: FreeDigitalPhotos.net

How To Get Twitter Followers

ID 10076973 300x198 How To Get Twitter FollowersEveryone who has a Twitter account wants more followers. That’s probably what brought you to this post in the first place. First off, gaining thousands of Twitter followers rarely happens overnight. Unless you’re the Dalai Lama or Lady Gaga, you’re going to have to do some work to produce a considerable increase in the number of your Twitter followers.

The following are tested ways of gaining Twitter followers. Make it a point to invest some of your social media marketing time to do the following tips and you just might be pleasantly surprised after a couple of days.

1. Make your profile shine.

People will not want to follow a “stranger” on Twitter. By “stranger” I mean someone who hasn’t bothered investing some time updating his profile and placing the appropriate information. It’s also very unlikely that people will follow you if you leave your profile picture and your bio blank. Invest some time making your profile shine. Upload a good headshot and update all of the relevant information. Putting a face on your profile makes you more real and more trustworthy.

2. Post great content.

Quality over quantity. Be authentic and authoritative. Post informative and useful content. There is a lot of advice regarding the content that you should post on Twitter. But the bottom line is to always provide useful and timely content to your followers. Don’t drown them with posts about things that they would hardly care about. Also, try to mix it up. If your followers follow you because of your great cooking advice, tweet something about that fantastic Mexican diner you stumbled upon last weekend.

3. Stay away from black hat techniques.

Sometimes it might sound inviting to practice some black hat techniques to increase your Twitter followers. While these techniques might increase your Twitter following (one such technique, for example, allows you to buy a set number of followers for a price), it can also just as easily lower your credibility and authenticity. It might also have some unwanted effects. Buying Twitter followers, for example, will provide you with followers who don’t have the slightest interest in you and your posts.

4. Tell everyone you’re on Twitter.

Spread the word that you have a Twitter account – but don’t just do it on Twitter. Link your sites to your Twitter profile, add widgets on your blogs to show your recent Twitter posts, place your Twitter account on business cards and other printed materials that you might have. Do the same for your online and offline ads, if you have any. Mention your Twitter account wherever and whenever possible. The more you tell others about your Twitter profile, the more chances you will have that they will follow you – especially, if you can come up with an imaginative marketing idea.

5. Interact with other people on Twitter.

Sure, there are a lot of applications out there that promise to automate the whole Twitter experience – like automatically following or even posting – but the fact remains that Twitter is still a social tool.

So, be social.

Image: freedigitalphotos.net