Okay, I don’t mean Aida the girl. But if you’re an advertiser or a marketer, you really can’t breathe without AIDA. AIDA is a basic principle used in marketing and advertising that describes the process of wooing people into becoming customers, buyers, leads, referrers, subscribers, etc.
AIDA is an acronym credited to advertising pioneer E. St. Elmo Lewis. It stands for four ideas on which an effective copy or advertisement is based: attention, interest, desire, and action.
Attention – Before you can make a customer or buyer out of someone, you need to catch his or her attention first. Your campaign must hook the audience like fish. It has to be a marketing head turner! Campaigns can employ sophisticated styles, simple but interesting quips, or plain cheap tricks.
This is old news:
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