Category Archives: Internet Marketing

What is Outsourcing? Hiring on a Shoestring Budget?

ID 10097411 What is Outsourcing? Hiring on a Shoestring Budget?Not necessarily?

Imagine having coffee, eating breakfast – while someone from the other side of the world is editing web content for you… and that it’s past dinnertime where that person is right now.  That’s a basic picture of how outsourcing works.

Outsourcing has become something of a staple move for companies around the world – especially those in the U.S.

What is Outsourcing by the Way?

Outsourcing is contracting out or farming out of business processes to an outside entity. It may mean offshore hiring. More often than not, outsourcing involves sourcing out tasks abroad. It’s either an individual or a company contracting another company or agency, or an individual or a  company contracting an individual. Get someone from another country to type documents for you, or even sketch your book cover art.

Before outsourcing , there must be a clear contract or agreement between the two parties.

What are Jobs That Can be Outsourced?

Although some of what we call outsourcing hotspots aren’t ready to take on very technical tasks, anything is possible in outsourcing. The menu is full of options such as:

  • Data Entry
  • Article Writing
  • Editing
  • Web Design
  • Graphic Design
  • Web Content Management

Why Do Businesses Outsource?

It can be they don’t have the manpower at home to do the job, or oftentimes – as in big companies – to save money and resources (on taxes, energy, employees’ pay, benefits, and other operations expenses).

It’s also possible that businesses outsource because they don’t have the materials, the equipment, or that it’s simply more feasible for the job to be done on hot soil, where the target market for the products or services is based.

Who Can Outsource?

The hiring party could be a big or small company, or even an individual running his or her business from home.

Think of it as ordering food. You don’t have time to cook, or you simply want to save energy. So you pay for someone to cook for you, and the food is delivered at your doorstep just in time.

Just How Big is the Outsourcing Industry?

Outsourcing has become a regular fare for many companies, including the likes of Dell, IBM, and Expedia.

It’s not only big; it’s huge, humongous. That’s more than a little slice of the labor pie in known outsourcing countries like India and the Philippines.

According to Gartner, Inc., worldwide spending for outsourcing in the IT industry is poised to reach $251.7 billion in 2012 from $246.6 billion in 2011.

ID 10050920 300x300 What is Outsourcing? Hiring on a Shoestring Budget?How is Outsourcing Possible?

Other than for reasons pertaining to cost, time, and resources, outsourcing thrives because advances in technology have made it possible. The internet and telecommunication lines have given people tools essential for establishing and maintaining working relationships across the miles such as:

  • Phone
  • Instant Messaging
  • Social Media
  • Email
  • Webinar and Video Conference Tools

Over a century ago, working and collaborating with somebody across the ocean in real time was unimaginable. Doing business with somebody from a faraway land involved waiting for the ship to come – and it could mean waiting for a month for the ship to come.

What are the Possible Risks and Drawbacks in Outsourcing?  

Just like any venture in business, there’s always a sort of a gamble involved. You can never remove risk and the possibility of failure or disadvantages in everything you put your hands on to work.

  • Privacy, Confidentiality, and Security Concerns

If somebody from the other side of the world knows my password and all, does it mean they hold my life in their hands? There are cases of disappearing outsourced employees. Check out the background of the outsourced agency/company, the workers, and everything there is to know. You can’t say your business failed because you neglected to double-check things.

  • No Direct Communication

There are some things, instructions for instance, that are best relayed to the person face-to-face. And also, working together in each other’s presence helps create a sense of professional camaraderie and a community spirit.

For example purposes, you can’t bark orders.

  • Language and Culture Barrier

There are certain jobs in which accent is critical – such as those in customer service.

A thick accent can have a significant impact on the quality of transaction communication or may lead to misunderstanding. For instance, think of irate customers calling their airline and demanding to talk to reps who speak with an American accent. It happens.

Some countries have different spelling for certain words, or there are nuances in a certain region’s use of the language which someone from another place might find not easy to crack. Think chips for fries.

With that said however, we should celebrate cultural diversity.

  • Timezone 

It’s quite hard to work with somebody in a different timezone. Just when you’re tired and ready to call it a day, they’re just waking up.

  • Lack of Complete Control

You don’t have complete control of the situation on the other side. When serious problems arise, you can’t just dive into the matter right there and then. Rousing you out of bed at night so you can discuss solutions long-distance will always be second to having you roll up your sleeves and get to work hands-on the same hour the problem erupts.

  • Jobs Eating Jobs

Although we can never determine the exact number of jobs outsourced or moved offshore, outsourcing has become controversial in this aspect.

Because companies seek cheaper labor cost overseas, that can mean taking away jobs from people in the home country – like what’s happening in America and which is viewed of generally as unhealthy for the economy.

On the flipside, Michael Tanner of think-tank Cato, opines that “outsourcing can be generally good for America” because “economic prosperity is not about creating jobs but creating prosperity”  when we shift our focus from creating jobs to creating wealth.

What are the Advantages of Outsourcing?

  • Cost Reduction

As mentioned, primarily businesses outsource to save on operations expenses. But this isn’t to say it’s the whole truth.

  • Precious Time in Your Hands

When you’ve hired or contracted others to work for you, you have time to relax (?) or focus on other things pertaining to your business. – although going to the beach won’t hurt. To put it more appropriately, you have time to think of other things, business or personal.

  • Reduced Need for Infrastructure

This is especially true for online companies, which can function even without a formal physical office. Meanwhile, multinationals that do outsourcing can build plants, factories, or rent office spaces offshore.

What are Some of the Best Outsourcing Countries?

According to a report by Bloomberg Businessweek, top outsourcing countries include:

India, Canada, Australia, New Zealand, Singapore, Ireland, Israel, and the Philippines

Companies are looking to Asia with its pool of talented workers at competitive pricing. India – specifically Bangalore – is a hotspot for IT professionals. Philippines – with its close cultural ties with the US (having been a colony of) – thrives in the call-center industry.

Is Outsourcing a Smart Move?

With these issues about cost cuts and competitive pricing, is outsourcing really hiring on a shoestring budget? I say not necessarily. Some companies have the money and the budget; they just don’t want to spend a lot.

Outsourcing as a smart move for companies pretty much invites mixed comments.  There are some disadvantages to it as there are advantages.

You can’t tick all the boxes.

 

Images: FreeDigitalPhotos.net

How To Do A Successful Internet Marketing Product Launch

Everyone it seems has a product or products to offer these days. It’s a race to the customer’s shopping cart – virtual or made of stainless steel. Here’s a direct-to-the-point, bare-essentials mini guide to successfully launching an internet marketing product.

The idea is – if you think you have something you know is worthwhile to show to the world – launch it! To be poetic, a pearl is next to useless if it remains inside the shell.

  • Develop a (great) product concept.

ID 10067214 How To Do A Successful Internet Marketing Product LaunchA great product concept can be synonymous with sales, but it’s not everything.

It’s something you know a great deal about or something you CAN learn (to expert level). But I’d rather choose the first if I were you.

Nowadays, people are looking for concrete solutions, and they want solutions NOW (this doesn’t give anyone the license to sell a misleading, get-rich-quick scheme).

Just to give you an idea, aside from having good health and looking good, people nowadays want to be rich and to achieve financial freedom (a no-brainer, really).

Start with a product that you know has a strong market demand or something people want to buy. You can add “unique” and “interesting.”

  • Teaching people how to earn money at home while watching ads on TV
  • Teaching people where to buy quality, search engine-friendly articles in bulk for their website
  • Teaching people how to be flooded with traffic (literally)

Although you could go without one, I have yet to know an internet marketer who doesn’t have a website. Your own website is where you primarily promote your product.

Tips:

  • Find out what people are looking for. Do research on the internet to find out what people are searching for and to determine keyword competitiveness.
  • You can seek advice and help from expert internet marketers.

Useful Keyword Tools: Wordtracker, Google AdWords, Aaron Wall’s SEOBook

Note:  Inspiration? A great idea for a product can come to you anytime, when you’re driving or doing the dishes. Seize it when it strikes.

  • Decide product format.

Products in internet marketing play on how to get more clicks, what products to put on your website to get maximum traffic, how to get approved by affiliate networks…

But, as the term suggests, the internet is a broad place – not limited strictly to ads, SEO, or social media. Internet marketing products can cover copywriting, web design, etc.

If you’re an awesome writer, you can teach people how to write. If you’re a cook, you can produce a book or a compilation of your recipes.

Do you want your product to be an e-book? E-book with videos? DVDs? Printed book?

The trend is e-books with videos. You can also have people sign up and log on to a secure website to access your information.

  • Develop your product.

The idea may have come from you, but you don’t have to be a one-man or one-woman workforce. For instance, you can hire someone who can write copy for you.

           Talents you can hire:

  • Writer or Editor to fine-tune your copy or sales pages
  • Graphic Artist (it helps to have interesting images to go with walls of text)
  • Customer Service staff

If you don’t have a physical office, you can outsource on Elance, Fiverr, and oDesk.

             Useful Tools: MS Word, Adobe Acrobat (for e-books read as PDF files), Camtasia Studio (for video recording)

             Tips: Launch on WarriorForum or Clickbank first.

  • Launch on Warrior Forum first. – It can help you better your product as you get feedback from customers.
  • Team up with a power player on WarriorForum for two purposes: develop a killer sales letter and gain access to super affiliates.

Find a WSO seller whose product was nominated as WSO of the Day (including me!), or at least someone who has launched many successful WSOs; this power player should have resources to help you develop a killer sales letter and help you access super affiliates. Decide profit share percentages: 50/50, 60/40, etc.

  • Launch on Clickbank first.

Similar to launching on WarriorForum, team up with a power player. Develop a killer sales letter and gain access to super affiliates: This can be the same person in the previous step. Decide profit share percentages: 50/50, 60/40, etc.

  • Pick a launch date and launch your product.

When your product is ready and you are ready, launch it! Launching your product doesn’t necessarily mean a cocktail party (well, you can have that after you’ve proven that your product is a hit).

On your site, have a specific, comprehensive FAQ section, so you can readily provide answers to common questions from your customers, but take into consideration that there will always be people who need very specific answers.

To keep up with inquiries – unless you can handle a daily influx of thousands of emails – have a good customer service team that is courteous, well-informed, and well-versed on your product.

  • Work and persist beyond the launch.

I have only covered the basics; there are absolutely more things you can do to improve, enhance, and prepare your product in time for the big launch.

Remember, a rocket isn’t launched into space overnight – from concept.

I have read of one guy who endured the growing pains of creating a startup for the high-end market but grew lukewarm after his website became hugely successful. He has his reasons.

If you want to make internet marketing a lifelong vocation, you need a host of essential attitudes – say, hard work and persistence.

However, it doesn’t necessarily mean checking your email every five minutes. Enjoy your launch.

Image: FreeDigitalPhotos.net

Targeting and Niche Marketing

What is niche marketing? Niche marketing is specific, focused marketing. Think abalone soup of the Chinese soup market, barbecue-flavored Irish potatoes of the huge fries-eating population.

Niche marketing is marketing and promotion aimed at a specific market with its specific preferences, tastes, habits, and demographics. Niche marketing is in essence spoiling your target audience; give them what they want!

ID 10087565 300x199 Targeting and Niche Marketing You can’t succeed at your goal when there’s a mismatch, or you fail to offer your target market what it needs. For instance – unless you’re trying to completely change people’s preferences like making coffee lovers out of staunch tea drinkers – you have a lot of studying to do. That is if you’re really serious about succeeding (who isn’t?).

A mismatch is like:

  • A clown who is talking Plato at a children’s party
  • You running a home solutions company and sending your best plumber when a client asks for a heating and air-conditioning technician

Research what your target audience is looking for, what they want, what they need. Plan on how to deliver and meet those needs and wants.

Know your niche. Examine aspects of your target market, so you’ll know what its demands are:

  • Age – Cartoon Network and Disney Channel target children, not people going through midlife crisis.
  • Preferences – CNN Money targets businesspeople, people who care a lot when stocks plummet.
  • Income Bracket – Manufacturers of pricey handbags target women (…who can afford).
  • Habits – You also have to understand what goes on in the mind of your audience. Are they willing to spend at this time of the year? Is the week after Thanksgiving the best time to offer them discounts or holiday-shopping deals? How do they read online articles online so you could place your punch lines in strategic places?
  • Location – You don’t want to sell ice cream in Antarctica. Period.

Basically, niche marketing is simply promoting weight loss programs and products to people who want to lose weight, home business opportunities to people who want to earn from home, etc. Imagine this scenario:

You’re thinking of putting up a restaurant business. It’s a district populated by working-class people who are too busy and just want to have a fresh and decent meal for their lunch break. It would be wiser to offer them the likes of big sandwiches on a daily basis – than fillet mignon and cognac.

The market is subdivided into categories – niches. There are mainstream or broad niches: lovers of Chinese soups or fast food fanatics. These broad niche markets have smaller niches under them. Finding your niche is much like finding where your interests belong; the bottom line is choosing a niche market you have the survival tools for and a substantial amount of knowledge in.

Niche marketing is tailored marketing. HomePortfolio.com is an online portfolio of home designs and products. They cater specifically to people who are looking for home improvement ideas. I have read the story of the humble beginnings of this beautiful website. It was considered a unique concept when it started out in the late 1990s. Similar websites have cropped up over the years, but it continues to be a leading resource in its niche.

Internet marketing is promoting products, services, and ideas online – though offline SEO and promotion are a great complement.

Aside from your target audience, these are things you need to look into when doing niche marketing:

Content – Ideas, text, pictures, videos, interactions…Content is the centerpiece of your marketing efforts. If you have unique, compelling, and interesting ideas – short of earth-shaking – you have great chances of hooking people. Tailor your content according to your target audience’s queries, targeting keywords they would use when searching for information (but not to the point of keyword stuffing). There are a lot of keyword tools you can use for this.

Search Engines – Maybe we all agree that “Content is King,” but content is a lonely pauper when it’s virtually nonexistent to your target audience, your niche market. Feed the spiders. Optimize your website.

Competitors – The market may become saturated, even cluttered with similar concepts. The advice is to find smaller niches with fewer or possibly no clear competitors.

It’s good to have a website with well-written content under different topics, but it ‘s also good to develop a website for a specific purpose. Specificity gives direction to an internet marketing campaign.

“How to make money” is okay, but “how to make money by watching TV” is the bomb.

Image: FreeDigitalPhotos.net 

Basketball and Internet Marketing: Goals and Shots

Internet marketing and basketball may be two seemingly different concepts, but I tell you there are (uncanny?) similarities apart from the fact that one can get really rich from both, and that internet marketers can get so rich they can buy flashy shoes, the kind Kobe or LeBron get signed up by.

Basketball 300x199 Basketball and Internet Marketing: Goals and ShotsWhat’s the goal? Shoot the ball!

Basketball and internet marketing are built on motivation. A basketball player works to shoot the ball (literally into the goal); the internet marketer works to  make his online business successful (obviously!).

Both should have achievable goals.

·         You aren’t naive to wish for one million clicks one second from launch.

·         You can’t wish you were born with shoes “like Mike’s.”

There are many ways to that great shot.

You can zigzag your way to the goal or take a shot from downtown (that’s a three-pointer). You can employ a host of techniques to build a successful business online; SEO, ad campaigns, relentless marketing, etc.

No one-man or one-woman game.

Associate with the right people. Be on a strong team. Be a strong team member yourself. As an internet marketer, chances are you are into affiliate marketing. You are a part of a merchant’s team, or you have other merchants on your team. You are united by one goal – to sell a product or an idea.

I have never seen a basketball player single-handedly scoring for the team. There are always other players who contribute for the team’s total score.

If you’re an internet market, you have people who consciously or subconsciously help you achieve your dreams – uhm– goals.

Your website won’t survive without traffic (composed of readers, clients, and customers). In basketball, you have to survive the traffic (composed of players who are ready to foul you and who help make the game exciting) under the basket to take a layup shot.

What’s the point of having hot hands if you don’t have a championship ring on your finger?

Superstars don’t single-handedly win a championship. They must have support behind them, or they must partner with other great players for their team to become the greatest of the season. Big 3s are in nowadays.

In internet marketing, you sign up as an affiliate – to join a network or a team, to be a part of something big with winning campaigns.

Are there any differences?

In internet marketing, you can partly rely on word of mouth to build your brand or name. In basketball, you rely on pure skills. You don’t get to be MVP because people talk about you, or if you play lousy or make twenty turnovers per game (if you’re still allowed to play).

This isn’t to say internet marketing is purely a popularity contest and that basketball is purely a physical game. Both should involve careful planning and strategizing though in different categories.

Who will take the shot?

You plan your moves, strategies, and techniques. You may have a team of SEO experts or internet marketing strategists with you, but it’s you who’s running the business. You may have your teammates with you, but when the ball is in your hands, it’s your responsibility; you own the moment.

Is there a shortcut to success?

Success can happen overnight…Your idea or product may go viral in a marketing miracle. Your halfcourt attempt may get in.

Anything is possible, but you don’t die for the least likely! You work on the likely, but when the least likely happens, you celebrate the bonus (a hook shot coming from ten feet above the ring or your product selling like hotcakes on the day you launch it).

For always, you need to go for quality – quality of your product or idea and quality of your game. That’s the truest shot to success!

As an internet marketer, your business is dictated by clicks. As a basketball player, your game is dictated by the ball.

In internet marketing, you control the traffic ; and you control the clicks.

In basketball, you control the rebound; and you control the game.

Image: FreeDigitalPhotos.net

How To Get Approved By Affiliate Networks

Joining an affiliate network is one of the easiest and best ways to make money online. Creating a site that meets the standards of affiliate networks is therefore very important if you want to monetize it. But don’t worry, there are a couple of steps that you can take to make sure that your site gets a better chance of getting approved by any of the many affiliate networks in the market.

·      Plan and Set Up Your Site

Before you approach any of the affiliate networks, it’s pretty good practice to actually have your site up and running beforehand. This will give affiliate networks something more concrete to factor in when considering your application. Of course, there are some affiliate networks that don’t require you to have a site yet, but taking that shortcut can prove more problematic than profitable – especially if you’re a beginner.

What you should do is create a quality site on a niche that you are comfortable and familiar with. Keep the site running and provide quality content. Don’t build a site around an affiliate network.  Instead, build a site around what you know. This will make it easier for you to create quality content, engage visitors, and even attract the attention of affiliate networks.

Expert Tip:

If you wish (and you have the budget for it), you can also buy established websites. Established websites are about $500 each. Established websites are ones that have been around for some time. They also have many websites linking to them already. Established websites are great for getting accepted into affiliate networks, but it’s good advice not to spend more than $500 on a website. One of the best places to go to buy established websites is Flippa.com. If you’re on a tight budget, you can buy three websites for under $20 at  http://easytvmoney.com/websiteforcheap. ID 100310461 300x199 How To Get Approved By Affiliate Networks

·         Create an Authoritative Site

You’re not the first one to think about marketing products and services on the internet. So, how do you set yourself apart from the hundreds of similar sites out there? How do you make affiliate networks take notice of your content? Create an authoritative site. Be an authority in the niche that you have chosen.

You can accomplish this by providing content on your site that visitors can actually use. Don’t let your site be just another Thin Affiliate Site. Thin Affiliate Sites are nothing more than web pages created solely as a link or a go-between from the visitor to the affiliate merchant. Visitors will easily notice the lack of quality content on a thin affiliate site. That goes double for affiliate networks.

·         Continue Improving Your Site

Continually improving your site doesn’t just improve your page rankings. It also gives you a better chance of being approved by affiliate networks. A quality site is a work in progress – it grows, offers better content, and provides better services – and affiliate networks know this. That’s why sites that continually evolve and provide valuable information to visitors attract the attention of affiliate networks – when they see that you are passionate about your topic.

When the affiliate network representatives see that you are continually investing time and hard work into your site, they will feel more comfortable and secure advertising their products on your pages.

·         Go That Extra Mile

Right now, it’s a lot harder to get approved by affiliate networks than a couple of years ago. Now, some affiliate networks will also give you a phone call and interview you. When this happens, don’t panic. If you’ve set up your site so that it’s an authoritative site and isn’t just a thin affiliate site, then you won’t have a problem talking with the representative about how you are going to market their products more effectively.

Expert Tip:

Another great way to get accepted is to indicate in your affiliate network application that you mainly do email marketing or social media marketing. When you do email or SM marketing, you extend the reach of your site to beyond your landing page and into readers’ emails and even into their social networks. After all, email marketing has been a proven technique, and SMM continues to be an effective strategy for doing online marketing.

Show them that you are willing and have made steps to go that extra mile. Point out how your site is adding value to the whole sales process and not just merely linking visitors to the merchant sites. Explain that your site is geared to providing and helping visitors make a positive decision towards the products through your product reviews, informative content, and tips on how to use the products.

Affiliate networks know what they are looking for. By setting up and creating a quality site that attracts visitors and provides them with great content, it will be easier for you to get approved by affiliate networks.

Image: FreeDigitalPhotos.net

Top 5 Facebook Marketing Strategies

image003 300x253 Top 5 Facebook Marketing Strategies If you have a Facebook Page for your company or brand and you’ve thought about attracting high quality fans to your page then you would have already heard about the basic marketing strategies that you readily find on the Internet. To push your Facebook Marketing to the next level, here are a couple of great strategies that you might not know about.

1. Put a Face on Your Facebook Timeline Cover

Obviously, before fans or visitors to your page start engaging your Facebook Page, they take time to look at your Timeline Cover, first. That means placing great photos on your Cover can influence fans and visitors as well. Bet you knew that, too.

But did you know that when you put faces of people on your Cover, you’re going to get more attention? Yes, research has shown that Facebook Pages whose Covers featured faces on them received higher likes from fans. Try this out and you might just get a bump on your likes.

          2. Not Just What – But When To Postimage012 199x300 Top 5 Facebook Marketing Strategies

Content is king. We’ve heard that a thousand times. And of course, content is king. But if no one is around when you posted that great content on your Facebook Timeline, who’s going care?

It’s very important to know when most of your fans are generally online. This provides you with a ready audience who will see and appreciate your post by liking or commenting. And when they do engage your content by liking and commenting, they are helping spread the news about your Facebook page to other fans and Facebook users as well.

         3. Learn the Facebook Insights

Facebook Insights is a fantastic free tool that lets you look at the numbers of your Facebook Page. Even if you aren’t a numbers person, this tool can give you some quick and useful information to gauge how your Facebook Page is doing. Is it reaching the right users? Is engagement increasing? Did you receive new likes? Insights can help you answer all of these questions. It’s an effective way to monitor your Facebook Page’s progress.

        4. Like Your Competitors

On Facebook. I meant like your competitor’s Facebook Pages.  This is a great way to keep in tabs with what your competitors are doing right now. If you really want to convert more Facebook users, engage your fans more effectively and perhaps upgrade your marketing strategy, then you should check in on how your competitors are doing.

                                                                            image02 198x300 Top 5 Facebook Marketing Strategies

After all, if they are on Facebook, they are probably scrambling with their marketing strategies in an effort to get to the top. If you see that they don’t seem to be too successful at it, you can learn from what they are doing wrong. That way, you can easily avoid the same pitfalls that they might have dug for themselves.

When a competitor’s Facebook Page seems to be doing good, then it’s time for you to go to school. Find out as much as you can about what they are doing right? Check out their content. What are they posting? What are their fans talking about? What posts got the most likes? Things like that. What you will learn from your competitor’s marketing strategies can help you as well.

           5. Create a Community

Engagement, conversion, call to action, referrals – all of these can be possible if you make your Facebook Page a real online community. By making sure that fans are welcome, treated well, and are provided great service, they won’t be just fans, they can become super fans. Super fans are the ones who can tell other people about your product or services, share your online content, even ask their friends to like your page (did you know that people trust their friends more than they trust advertisements?). You can reap all of these benefits by taking care of your fans and turning your Facebook Page into a real online community.

image032 150x150 Top 5 Facebook Marketing Strategies

There you go, if you want to upgrade your Facebook Marketing Strategy, you can take these steps and implement it on your Facebook Page. By taking your marketing strategy to another level, you can also enjoy another level of fan engagement on your Facebook Page. Enjoy.

Images from freedigitalphotos.net 

Renewable Demands and Obsolete Bread

 

There’s no such thing as obsolete bread, unlike gadgets which can go out of style in a matter of months.

In today’s commercialized world, there’s always something newer, more powerful, and more versatile that comes out in the market on a regular basis. We can’t keep up with the buying.

bread Renewable Demands and Obsolete Bread

paul/freedigitalphotos.net

Human nature tells us to equate “new and latest” with “better.” We get rid of items at a faster rate than ever before.

However, we’re also capable of renewable feelings, which result to renewable demands to the point of perpetual. We are in need of food and water every day.

In man’s hierarchy of needs, among the most important are food, water, and sanitation. Over the centuries, these haven’t changed and will never change. However, man’s ways of getting and producing essential items have gone considerable changes along the centuries.  For instance, he has gone through an evolution of some sort toiletry-wise, from a limited choice of liquid soaps made from animal tallow (still used today in soap-making) to a variety of bar soaps with antibacterial properties.

But more often than not, his ways of making a living and making necessities available to the public still follow the basic path – selling. Man has always loved to do business ever since the ancient times. Socrates often shared his philosophy in the agora or marketplace.

Basically, the stability of a business depends on the demand for its products or services. There are demands that are temporary or valid only for a certain period. There will come a time when all those people who could possibly buy your book have bought it (it’s remotely possible, not impossible). Sometimes, the demand overrides the supply, such as what happens in famines and during natural disasters.

Let’s Get Down To The Basics.

People can go without face creams with exotic add-ons, but they can’t go (anymore) without the simple, white bath soap or shampoo, well, except for those who want to return to the bread-and-water kind of existence.

Businesses that cater to these most basic needs of man can expect a steady flow of demand for their products or services. Examples of businesses where nothing goes out of style (except for hairstyle maybe):

  • Salon/Barbershop – People get a haircut every six weeks (unless they want the prehistoric look).
  • Farming – There’s always a need for crops like rice and corn.

In this type of business, people still buy the items they bought last year. Breads go stale, and toothpastes expire, but they don’t need hyped upgrades to stay in the market.

But this is not without issues such as:

  • People getting allergies
  • People getting food-poisoned
  • You getting blamed for the public’s bad diet if your specialty is high caloric

Some Things Don’t Change.

It’s amusing to note that, as man makes progress, his definition of necessities encompasses more and more things. He now thinks his smartphone is air.  But he also sheds some things along the way like typewriters, which now exist for another reason: vintage!

Yes, man’s tastes will change, but there are things that remain and will surely remain. Should crude oil, the lifeblood of the world’s economy, get consumed completely, people would still want to eat, drink, and look nice. It’s a truth as old as time.

If you isolate a man and give him a glass of water and a comic book, he’ll drink the water before he’ll read the book.

 

The Seesaw and Business Leverage

What do levers have to do with your business?   Unless you’re in construction or textile, you don’t really go to work with a wheelbarrow or scissors.

Wheelbarrow1 The Seesaw and Business Leverage

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“Leverage” comes from the word “lever,” one of life’s simple machines. A lever is a bar that rests on a fixed point called a fulcrum. The bar is movable and can pivot or rotate to a certain degree.

Some of the things levers can help you with – to make life easier for you:

  • Lift or raise something heavy like the person at the other end of the seesaw
  • Crack nuts
  • Open a bottle of your favorite drink
  • Cut paper and grass

Some popular levers:

Seesaw, Scissors, Wheelbarrow, Wrench, Bottle Opener, and Nutcracker

The Seesaw Physics 

Financial leverage is utilizing borrowed money in the hope of multiplying that amount of money, but against greater risks.

On a similar note, leverage is making a big impact from a small amount of work.

On a seesaw, when you apply force on your end, you’re able to lift the person at the opposite end with a lesser effort than if you would lift the person yourself. The seesaw, a lever, helps you move something with the least amount of effort. This concept can be applied in your business.  

Seesaw1 300x150 The Seesaw and Business Leverage

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Business Leverage and Spending

Put your business at an advantage without spending a lot.

  • Use your resources wisely. Leave out the fancy filling. Do you think you can enjoy your coffee without whipped cream and some other stuff you think you need? Similarly, do you think your business can survive without some expensive paintings on your office wall? It pays to have the best tools or materials and to be presentable, but there’s a difference between just plain “fancy” and necessity.
  • If your resources are limited, take care of the basics first. You can try the minimalist approach if austerity measures are too “austere.”
  • Make use of what is available and maximize its potentials. Remember that you can build a fire from a couple of stones and some twigs.
  • Get the right people to do the right job, so you don’t waste time and money. If Tom can’t do it, don’t assign it to him. If you know that there’s somebody else who can do a certain task better than Mary, then don’t give it to her.

Super Employees, workers who CAN do anything, are rare. If you have one, celebrate. He or she may be a workaholic, but aiming for leverage doesn’t give you the license to overwork him or her. There’s a difference between a voluntary workaholic and an involuntary workaholic.

This doesn’t give you an excuse to be stingy or to sacrifice the quality of your service or product. You can’t say your food is bland because you’ve dropped one ingredient.  It’s just that you can get the same benefit from using affordable but good-quality materials and resources with their more expensive counterparts. You just need good judgment to make wise decisions.

Your resources can get an upgrade as you work yourself up on the ladder.

Leverage as a strategic edge.

A lever, though commonly set on a fixed point, suggests a sense of movement.

The pole used in pole-vaulting makes a good lever because by loading your energy on it, you can propel yourself to great heights. If you want to get across a deep ditch, you use a stick to assist you in your leap.

Business leverage involves knowing how to use a tool to gain considerable advantage.

What is that something that can potentially propel you to a stage you want and be able to vault over competitors?

Friendly Staff? – Your workers don’t have mood swings.

Great Service? – You help your grocers into their cars.

Supersized Items? – You serve the biggest pizza in town.

Pig-Out Promo? – All-You-Can-Eat Buffet every day!

Irresistible Extras – Your customers get a free drink if they buy three sandwiches (too many?).

Avoid empty hype or marketing that doesn’t really deliver. The business world, online and offline, is peppered with gimmicks and false promises. But buyers or clients, if not soon enough, eventually find out what’s real and what’s not. Make sure you really deliver when they check you out.

Anchor your business on your strengths.

You better be in a business you truly know and have a passion for. You must be able to identify your potentials.

Brains, creativity, and good judgment together make up a good lever.

Nowadays, it’s not easy to try to find ways to be unique and to offer something new.

You’re pressured or motivated to keep up and be up-to-date. There’s always the call to get the latest and the flashiest innovations, especially when you’re in the technology business. Those who trade or manufacture basic food and toiletry items may feel less pressured.

People will always eat bread. They will always use toothpaste and soap. If you own a grocery store, it’s noteworthy that people still buy the same items they bought last year.

It’s a business where nothing goes out of style. Now that’s leverage!

Cows and Brand Building

 

How would you feel if you were branded as the guy who accidentally burned down a dormitory with a toaster? To think that you’ve always been a good and law-abiding citizen?

For cattle, the branding can be an equally unforgettable experience. Cowboys use a hot branding iron to burn a mark on a cow’s body.

This mark, being “everlasting,” is used to identify ownership of the cattle. It may sound cruel, but it serves its purpose, which is to make sure the cows stay within their owner’s property, and yes, won’t get stolen.

Branding is equally important in the internet marketing world. If you were to embark on an online business without knowing how to  present yourself, you would be like a dot in a sea of nameless faces, a needle in a haystack, with millions of people probably also thinking the same thing.

dreamstimefree 1408390 300x199 Cows and Brand Building

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Branding and Your Identity

You own it. You’re known by it.

There are people who bear names that are either coincidentally or intentionally very appropriate for their chosen business or profession.

  • Jill Hill – mountaineer
  • Mike Armstrong – bodybuilder
  • Robert Cook – chef

In internet marketing, your brand goes beyond your name. It’s not coincidental. It’s a conscious effort, something that you plan and work on. (Well, maybe it’s an exception if you’re Chinese and you sell dumplings.)

Get a concept.

What sort of business do you want to venture into?

How would you like to be known? (I want to be known as Nick the Comeback Guy.)

Realize that concept.

Make sure you know everything you need to know. Dress up your business according to your concept.

Branding and Your Image

What sort of people does your business cater to?

If you sew apparel for members of the upper-class, it can be said that you cater to the sophisticated market. Your image involves the impact your business has on people. For instance, when they hear your brand name, they may think, “That’s the company that offers excellent service.”

There are brand names that become household names; others go flop.

Your image has a lot to do with your reputation. Sometimes, you can’t escape it. Yes, your reputation. Twenty years and more, your kindergarten classmates still remember you as “Flabby”. But sometimes, it can also be revocable, like you showing up at your reunion with six-pack abs.

Branding and Your Whole Package

All things; the look, the talk, the product, the presentation, the marketing etc…must work together into a single, unified idea for your brand, quite like having the complete ingredients to perfect a dish.

However, some businesses like to demonstrate versatility. They’re not necessarily Jacks of all trades but masters of none. Some restaurants which are known for pizza make great pasta, too.

It’s just like a movie that’s too great it has a sequel – and five more on the way. Or a TV series with a character who becomes more popular than the lead actor he gets his own series. A spin-off!

Stand out. It will do your business a lot of good. People must be able to distinguish you from the rest as if you were like a good singer with a distinct voice. Contrast that to a good singer who sounds like everyone else. Who gets the vote?

You may wonder, “In this anything-goes world, is there room for me to be unique? Well, you don’t have to be totally different to succeed, but you do need to be creative.

  • Five minutes late, and the pizza’s free.
  • Unlimited Noodles for Celebrants!

In a way, being a “sore thumb” pays. Go build your brand. Make a cattle mark on people’s minds.

 

How To Spot Scams

Today, everyone is an Internet Marketing guru, Super Affiliate, or Millionaire… at least, according to their claimed proof of earnings on their website or blog. For the rest of us, how can we decide who we should listen to?

The biggest mistake many people made when they started their Internet business is they looked in the wrong place for advice on how to get started. There are many scams on the Internet where scammers show you their “earnings” in a picture.

The truth is, those people probably haven’t made even a dime on the internet. What they do with those pictures is that they use software such as Dreamweaver and Adobe Photoshop to modify their earnings and show fake pictures on their website. In fact, this very minute I can give you at least 10 such suspicious pictures on the Internet. But to avoid getting myself into any trouble, I’m not going to do that. But if you are interested, I can show you, in a video, how I can fake my earnings in as little as 3 minutes here:

As you can see here, anyone who has some basic computer skills can claim that he or she has made zillions of dollars, but in reality, may have made nothing from the Internet.

So, how can you avoid this mistake? The No. 1 rule in starting your own Internet business is:

“Learn from someone who has really done it and follow his/her system. Be aware of scams!”

How can we make sure that a business opportunity is not a scam? There are a few ways to check that.

  • First, make sure the earnings proof is authentic. These days you simply can’t trust proof of earnings in a picture. Look for a video proof instead.
  • Do a Google search on keywords such as “product name + scam” or “author’s name + scam,” and see what other people are saying about the product and the author.
  • Make sure that the product has at least a 30 to 60-day money back guarantee.

Now, you can do the same thing with my own product Easy TV Money® at http://easytvmoney.com. Examine my earnings proof on this page (I offered an authentic video proof of earnings). You can see what other people are saying about my product at http://easytvmoney.com/index2.html#Testimonials. As you may already know, I offer an unconditional 60-day money back guarantee.

The bottom line is – anyone can put up a website and claim he or she is a guru (or Super Affiliate or Internet Millionaire for that matter). You have to research around, and use your best judgment when evaluating an Internet Marketing message.

To your success!

Nick