If you’re doing SEO for quite some time now, then you must be aware of the alarming updates released by Google. To keep it simple and short, links will never be the same again because of Google Panda’s new algorithm which was designed to prioritize more quality search results and eliminate low-quality ones. With this, many popular link networks have been penalized recently.
This is indeed bad news for most link builders out there who are still doing the same old tactics of creating and pointing bulk links to their money sites. Not only that, this can be an undesirable pressure to many site owners who want to ensure that there are no low-quality links on every page of their site.
How Would You Know If A Page Has Low-Quality Content?
It is absolutely important that all site owners and link builders learn how to determine the quality of websites and contents. Here are some of the characteristics of low-quality ones:
1. Full of Affiliate Ads
At some point, you might have already visited websites where all you can see are ads and other “Click me” overlaying banners. Many people engage in blogging for the sole purpose of earning from Google Adsense, Bidvertiser, etc. As a result, there are lots of websites today that are peppered with ads but lack healthy content.
2. “Out-of -this -World” Content / Poorly-Spun Articles
From time to time, we encounter articles which are poorly-written and redundant. If you’re going to search further, you might get similar content from other websites; and the only noticeable differences are the usage of adjectives, the titles, the placement of anchor texts, and the word count. These articles could have been submitted in pre-spun formats through low-quality link networks. Google hates this.
3. Lack of Site Moderation
You can easily determine if a website lacks moderation if there are lots of spammy comments and links. If you’re planning to put a link on that site, forget it.
Secrets Behind Quality Linkbuilding in Google Panda’s World
Quality linkbuilding, considering Google Panda’s new algorithm, is definitely easy. Here are some guidelines that you can follow:
1. As much as possible, stick to wearing the “White Hat” SEO. Or if you can’t help yourself, don’t wear the black hat too much, or the Panda will eat you! Seriously, Google Panda hates “Black Hat SEO”. So if you’re not that knowledgeable on how to incorporate white in black and black in white, stick to white.
2. Avoid duplicate contents. If you want to submit an article to a wide range of article directories, create variations. If you’re knowledgeable in spinning articles, you can use this method as long as the generated articles are of high quality.
3. Create several variations of your keywords. Don’t use the same keyword throughout.
4. Schedule your submissions. Submitting a hundred articles pointing to a single domain per day isn’t natural for the Panda’s eyes.
5. Create a good linkbuilding template. Don’t point all the links you can create to your money site. Point healthy links such as Blogs, Articles, and Web 2.0 links to your money site. Then point the rest to these anchor links.
6. When writing articles, don’t use your keyword more than 5 times. With regards to the length, make it a rule to keep the word count at a minimum of 400.
7. Lastly, don’t focus on Google alone when optimizing your site. This might sound crazy, but putting all your eggs in one basket sounds crazier, doesn’t it?