Category Archives: Social Media Marketing

How To Get Twitter Followers

ID 10076973 300x198 How To Get Twitter FollowersEveryone who has a Twitter account wants more followers. That’s probably what brought you to this post in the first place. First off, gaining thousands of Twitter followers rarely happens overnight. Unless you’re the Dalai Lama or Lady Gaga, you’re going to have to do some work to produce a considerable increase in the number of your Twitter followers.

The following are tested ways of gaining Twitter followers. Make it a point to invest some of your social media marketing time to do the following tips and you just might be pleasantly surprised after a couple of days.

1. Make your profile shine.

People will not want to follow a “stranger” on Twitter. By “stranger” I mean someone who hasn’t bothered investing some time updating his profile and placing the appropriate information. It’s also very unlikely that people will follow you if you leave your profile picture and your bio blank. Invest some time making your profile shine. Upload a good headshot and update all of the relevant information. Putting a face on your profile makes you more real and more trustworthy.

2. Post great content.

Quality over quantity. Be authentic and authoritative. Post informative and useful content. There is a lot of advice regarding the content that you should post on Twitter. But the bottom line is to always provide useful and timely content to your followers. Don’t drown them with posts about things that they would hardly care about. Also, try to mix it up. If your followers follow you because of your great cooking advice, tweet something about that fantastic Mexican diner you stumbled upon last weekend.

3. Stay away from black hat techniques.

Sometimes it might sound inviting to practice some black hat techniques to increase your Twitter followers. While these techniques might increase your Twitter following (one such technique, for example, allows you to buy a set number of followers for a price), it can also just as easily lower your credibility and authenticity. It might also have some unwanted effects. Buying Twitter followers, for example, will provide you with followers who don’t have the slightest interest in you and your posts.

4. Tell everyone you’re on Twitter.

Spread the word that you have a Twitter account – but don’t just do it on Twitter. Link your sites to your Twitter profile, add widgets on your blogs to show your recent Twitter posts, place your Twitter account on business cards and other printed materials that you might have. Do the same for your online and offline ads, if you have any. Mention your Twitter account wherever and whenever possible. The more you tell others about your Twitter profile, the more chances you will have that they will follow you – especially, if you can come up with an imaginative marketing idea.

5. Interact with other people on Twitter.

Sure, there are a lot of applications out there that promise to automate the whole Twitter experience – like automatically following or even posting – but the fact remains that Twitter is still a social tool.

So, be social.

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Top 5 Facebook Marketing Strategies

image003 300x253 Top 5 Facebook Marketing Strategies If you have a Facebook Page for your company or brand and you’ve thought about attracting high quality fans to your page then you would have already heard about the basic marketing strategies that you readily find on the Internet. To push your Facebook Marketing to the next level, here are a couple of great strategies that you might not know about.

1. Put a Face on Your Facebook Timeline Cover

Obviously, before fans or visitors to your page start engaging your Facebook Page, they take time to look at your Timeline Cover, first. That means placing great photos on your Cover can influence fans and visitors as well. Bet you knew that, too.

But did you know that when you put faces of people on your Cover, you’re going to get more attention? Yes, research has shown that Facebook Pages whose Covers featured faces on them received higher likes from fans. Try this out and you might just get a bump on your likes.

          2. Not Just What – But When To Postimage012 199x300 Top 5 Facebook Marketing Strategies

Content is king. We’ve heard that a thousand times. And of course, content is king. But if no one is around when you posted that great content on your Facebook Timeline, who’s going care?

It’s very important to know when most of your fans are generally online. This provides you with a ready audience who will see and appreciate your post by liking or commenting. And when they do engage your content by liking and commenting, they are helping spread the news about your Facebook page to other fans and Facebook users as well.

         3. Learn the Facebook Insights

Facebook Insights is a fantastic free tool that lets you look at the numbers of your Facebook Page. Even if you aren’t a numbers person, this tool can give you some quick and useful information to gauge how your Facebook Page is doing. Is it reaching the right users? Is engagement increasing? Did you receive new likes? Insights can help you answer all of these questions. It’s an effective way to monitor your Facebook Page’s progress.

        4. Like Your Competitors

On Facebook. I meant like your competitor’s Facebook Pages.  This is a great way to keep in tabs with what your competitors are doing right now. If you really want to convert more Facebook users, engage your fans more effectively and perhaps upgrade your marketing strategy, then you should check in on how your competitors are doing.

                                                                            image02 198x300 Top 5 Facebook Marketing Strategies

After all, if they are on Facebook, they are probably scrambling with their marketing strategies in an effort to get to the top. If you see that they don’t seem to be too successful at it, you can learn from what they are doing wrong. That way, you can easily avoid the same pitfalls that they might have dug for themselves.

When a competitor’s Facebook Page seems to be doing good, then it’s time for you to go to school. Find out as much as you can about what they are doing right? Check out their content. What are they posting? What are their fans talking about? What posts got the most likes? Things like that. What you will learn from your competitor’s marketing strategies can help you as well.

           5. Create a Community

Engagement, conversion, call to action, referrals – all of these can be possible if you make your Facebook Page a real online community. By making sure that fans are welcome, treated well, and are provided great service, they won’t be just fans, they can become super fans. Super fans are the ones who can tell other people about your product or services, share your online content, even ask their friends to like your page (did you know that people trust their friends more than they trust advertisements?). You can reap all of these benefits by taking care of your fans and turning your Facebook Page into a real online community.

image032 150x150 Top 5 Facebook Marketing Strategies

There you go, if you want to upgrade your Facebook Marketing Strategy, you can take these steps and implement it on your Facebook Page. By taking your marketing strategy to another level, you can also enjoy another level of fan engagement on your Facebook Page. Enjoy.

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