When you write a poem, you’re not thinking of a throng of people to sell an idea or product to(or you’re not thinking of pleasing your boss). A piece of literature is almost always written as pure self-expression, while a copy is written to catch people’s attention and to get them to respond with the desired action. Writing poetry or fiction is different from writing marketing materials. What is constant is the writer’s skill.
If you want to know how to be a great copywriter or want to hire one, this list might come in handy.
Ideas – Before anything else, a copywriter has to have ideas. Sometimes, there are too many ideas that the hands can barely keep up with the mind. When theseare written down, they become the realization of a copywriter’s creativity.
Engaging Content – A great copywriter is able to pull off “you-can’t-put-it-down” contents, knows how to hook you from the first line on, and makes you want to read on right down to the last punctuation mark. Read More