Tag Archives: how to be a copywriter

12 Feb

How To Be A Great Copywriter

pencil 180x300 How To Be A Great Copywriter

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When you write a poem, you’re not thinking of a throng of people to sell an idea or product to(or you’re not thinking of pleasing your boss). A piece of literature is almost always written as pure self-expression, while a copy is written to catch people’s attention and to get them to respond with the desired action. Writing poetry or fiction is different from writing marketing materials. What is constant is the writer’s skill.

If you want to know how to be a great copywriter or want to hire one, this list might come in handy.

Ideas – Before anything else, a copywriter has to have ideas.  Sometimes, there are too many ideas that the hands can barely keep up with the mind. When theseare written down, they become the realization of a copywriter’s creativity.

Engaging Content – A great copywriter is able to pull off “you-can’t-put-it-down” contents, knows how to hook you from the first line on, and makes you want to read on right down to the last punctuation mark. Read More

30 Jan

Defining Copywriting

 

Copywriting is not copying someone’s writing. 

Copywriting2 300x199 Defining Copywriting

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It’s not a remote possibility that some copywriters prefer to be simply called “writers” because the well-meaning population misunderstands them and mistakes them for plagiarists when they say they do copywriting.

Copywriting is writing with a commercial intent. Copywriters write to sell or market ideas, products, and services.

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Copywriters write content for advertisements, brochures, leaflets, banners, newsletters, and other marketing materials.

Copywriting is about persuading, convincing, and their synonyms.

A good copywriter is able to sell tea to a coffee drinker. He or she can weave lines that prompt people to take action. He or she can turn a skeptic into a believer. Read: an awesome copywriter can move mountains. Read More