Copywriting is not copying someone’s writing.
It’s not a remote possibility that some copywriters prefer to be simply called “writers” because the well-meaning population misunderstands them and mistakes them for plagiarists when they say they do copywriting.
Copywriting is writing with a commercial intent. Copywriters write to sell or market ideas, products, and services.
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Copywriters write content for advertisements, brochures, leaflets, banners, newsletters, and other marketing materials.
Copywriting is about persuading, convincing, and their synonyms.
A good copywriter is able to sell tea to a coffee drinker. He or she can weave lines that prompt people to take action. He or she can turn a skeptic into a believer. Read: an awesome copywriter can move mountains. Read More