Tag Archives: what is copywriting

30 Jan

Defining Copywriting


Copywriting is not copying someone’s writing. 

Copywriting2 300x199 Defining Copywriting

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It’s not a remote possibility that some copywriters prefer to be simply called “writers” because the well-meaning population misunderstands them and mistakes them for plagiarists when they say they do copywriting.

Copywriting is writing with a commercial intent. Copywriters write to sell or market ideas, products, and services.

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Copywriters write content for advertisements, brochures, leaflets, banners, newsletters, and other marketing materials.

Copywriting is about persuading, convincing, and their synonyms.

A good copywriter is able to sell tea to a coffee drinker. He or she can weave lines that prompt people to take action. He or she can turn a skeptic into a believer. Read: an awesome copywriter can move mountains. Read More

12 Apr

How To Improve Your Copywriting Skills

Photoxpress 1324542 1024x682 How To Improve Your Copywriting Skills

How To Improve Your Copywriting Skills

Good copywriting skills are indispensable in the lucrative business of pitching sales. With the appropriate preparation and determination, you can easily enhance your copywriting skills. Excellent feedback is necessary to stay in the business. You can follow the following tips to improve your copywriting skills:

Groundwork is the key to copywriting persuasive contents. Sell, not mess up. Do some research before working on a project. Use the phone, and call the clients or companies for the information you need.

Ask questions that are relevant to the project. You must understand the product entirely: its uses, benefits, advantages, disadvantages, major features, and marketability. You should also collect testimonials from satisfied customers to add credibility to your content.

Don’t focus only on the product. Think about the target consumers as well. Read More

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